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Volkswagen regrets how ‘Voltswagen’ marketing stunt was perceived

Volkswagen got here below criticism on social media for its information launch, which it later pulled, with some commentators recalling the corporate’s diesel emissions.

Reuters | , Hamburg

PUBLISHED ON MAR 31, 2021 10:47 PM IST

Volkswagen on Wednesday mentioned it regretted how its Voltswagen advertising and marketing stunt was perceived, a day after pulling an official assertion asserting it as the brand new title for its US division.

“We remorse if it appeared to some that we overshot the mark of the marketing campaign,” the Wolfsburg-based carmaker mentioned in an announcement.

Volkswagen got here below criticism on social media for its information launch, which it later pulled, with some commentators recalling the corporate’s diesel emissions scandal and years of deceptive prospects and regulators.

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