UNICEF formally tweeted on Friday that they are going to renew dedication with the #BTSLoveMyself marketing campaign championed by the Korean superpop band BTS. The band had began this marketing campaign with UNICEF a number of years again. The UN physique wrote about how the marketing campaign has helped “give hope” to folks through the pandemic.
Their publish reads: “@BTS_twt’s messages of solidarity have given hope to youngsters and younger folks around the globe throughout COVID-19. At the moment, we’re proud to announce that we’re renewing our joint dedication to making a kinder, safer and extra related world. Are you with us? #BTSLoveMys”lf.”
The marketing campaign was began as a sponsor to UNICEF international marketing campaign #ENDviolence to assist UNICEF in ending violence and neglect, in addition to selling shallowness and well-being.
BTS began Love Myself, an anti-violence marketing campaign, in 2017. They partnered with the Korean and Japanese Committee of the Unicef for the challenge.
Based on the phrases of the deal, BTS and Huge Hit Leisure would assist Unicef’s international marketing campaign to lift a voice in opposition to violence in opposition to youngsters by means of the #ENDviolence, by means of the LOVE MYSELF marketing campaign. They can even donate a few of the proceeds from the gross sales of the LOVE MYSELF merchandise and LOVE YOURSELF album.
Based on a report on unicef.org, band member RM (Kim Nam-joon or Rap Monster) stated in a commemorative video: “We’re extraordinarily moved and grateful that our LOVE MYSELF marketing campaign, which started with small steps, is now being elevated to a fair greater partnership. We additionally strived to LOVE MYSELF ourselves, and I feel we as a group and as people g”ew as nicely.”
Unicef Government Director Henrietta Fore stated, “By way of their music and messages, BTS has stated to their international viewers, ‘You aren’t alone. It is a tough time for all of us. And collectively, with love and kindness, we are going to get by means of it.
“As our partnership strikes into a brand new stage, collectively we’re dedicated to reimagining a kinder, safer and extra related world.”
The Grammy-nominated group recommitted with $1 million donation and message of affection and togetherness as pandemic-related social distancing enters second 12 months. The report additionally acknowledged that since 2017, the marketing campaign has raised $2.98 million globally.
As UNICEF supporters, BTS has addressed heads of state and world leaders on the annual United Nations Common Meeting assembly in New York, and launched an unique music video that assist UNICEF’s marketing campaign to encourage love and kindness on-line and in actual life. Devoted cubicles at their live performance venues worldwide have supplied info on how people ought to shield themselves and one another from violence and bullying.
UNICEF and its companions work to make sure that each baby advantages from loving, nurturing, secure and supportive relationships within the house, college and neighborhood, and high quality psychological well being and psychosocial assist companies.