Record 100 million smartphones shipped in H2 2020 in India: Report

India market registered file cargo of 100 million smartphones within the second half of 2020, primarily on account of the pent up demand, in keeping with a Cybermedia Analysis report launched on Friday.

Samsung was the chief within the total cellular market with a 19% share in 2020, it added.

Chinese language cell phone firm Xiaomi, nevertheless, led the market within the October-December quarter with 27% market share.

“The numerous decline in smartphone shipments within the first half of 2020 inspired the manufacturers to return again strongly within the second half of 2020. Because the financial system steadily opened up and shopper demand spiked. All of this fuelled the smartphone {industry} development, with smartphone shipments exceeding 100 million for the primary time within the second half of 2020,” CMR cellular handset evaluate report for the fourth quarter mentioned.

CMR tasks that the smartphone market this yr is anticipated to develop by 10% and shipments of 5G enabled smartphones will develop by 10 fold to 30 million.

“In 2020, 5G shipments continued to achieve energy and we anticipate this momentum to proceed in 2021. OnePlus was the very best contributor within the 5G smartphone section capturing 58% market share adopted by Apple at 20%,” the report mentioned.

CMR mentioned that Apple continued its development story and was positioned sixth on the highest ten smartphone leaderboard.

“Apple led the smartphone market accounting for 90% of all of the eSIM-enabled smartphones within the calendar yr 2020. Apple’s outstanding development in 2020 will proceed within the yr forward, on the again of its on-line retailer, offline retail forays, and aggressive advertising and marketing launches,” the report famous.

In line with the report, Samsung adopted Xiaomi with 20% market share within the fourth quarter of 2020 and file a 35% improve in year-on-year shipments.

Market share of Vivo, Realme and Oppo stood at 14%, 11% and 10%, respectively.

Cargo of Vivo smartphones declined by 25%, whereas Realme and Oppo cargo elevated by 50% and 14%, respectively.

“For the Indian smartphone {industry}, the yr 2020 was a outstanding story marked by response, restoration and resilience within the face of the persistent pandemic.

“As a consequence of the provision chain and geopolitical challenges, the yr noticed a gradual realignment of smartphone provide chains. Enterprises looking for to de-risk themselves from China checked out rising alternate options, together with India,” CMR analyst-industry intelligence group Anand Priya Singh mentioned within the report.

Itel mobile-led characteristic telephone section with a 20% market share within the quarter ended December 2020, regardless of a 2% decline in cargo quantity on a year-on-year foundation.

Samsung, Lava, Nokia and Karbonn characteristic telephone market share stood at 19%, 17%, 13% and 5%, respectively.

“Micromax re-entered the smartphone market. It grew 75% YoY and is anticipated to extend its market share together with Lava within the smartphone market in 2021,” in keeping with the report.

Transsion Group manufacturers (Itel, Infinix and Tecno) mixed characteristic telephone and smartphone shipments grew 32% on a year-on-year foundation.

“In 2021 and past, as India’s nascent digital financial system takes off, the smartphone {industry} would achieve energy, pushed by characteristic telephone customers transiting to entry-level smartphones, and new, highly effective choices throughout value tiers, together with 5G-capable smartphone choices at mid to lower cost tiers, together with within the beneath 20,000 value band,” Singh mentioned.

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