Ramesh Pokhariyal, Smriti Irani launch ‘Toycathon 2021’ to promote manufacturing of indigenous toys – education

In line with Prime Minister Narendra Modi’s wake-up call to make India a toy production hub, Union Education Minister Ramesh Pokhariyal ‘Nishank’ and Union Minister for Women and Child Development Smriti Irani, launched a virtual toy hackathon ‘Toycathon 2021’ on Tuesday.

Speaking at the launch of ‘Toycathon 2021’, Pokhariyal said that 80 percent of toys in India are imported and stated that the country has the capacity to manufacture them.

“The ToyCathon2021 is being organized to raise awareness among the school’s students about the rich cultural heritage of our country. The toy market is Rs 7 crore in the world. In our country, 80 percent of toys are imported. I hope this constitutes a milestone in the founding of a self-sufficient India, ”he said.

Irani said that students and faculty members participating in the event can earn rewards of up to Rs 50 lakhs.

“For the first time in the history of our country we will see the participation of students from schools together with students from higher education institutions with regard to the needs of the MSMEs industry in our country,” he said.

“Never before has the fascination of the country been captured until Prime Minister Narendra Modi told the entire country the need to ensure that we support the local industry when it comes to toy manufacturing,” he added.

Stating that this is a $ 100 billion international toy market in which India finds a space of our local market worth $ 1.5 billion, the Union Minister said: “We are growing at a rate of 15 % per year, but this growth should bear fruit and positive results for our industry. 80 percent of toys are imported into India. Students and faculty members who would participate in the event can earn rewards of up to Rs 50 lakhs. If we have a good idea, government ministries will also provide business support. “

Abhay Jere, Director of Innovation at the Ministry of Education, who was also present at the launch, said another aspect of the Toycathon is conceptualizing what will promote positive behavior based on India’s value systems.

“A few months ago, the Government of India launched Toy Story as an inter-ministerial mission to promote toy manufacturing, innovation and toy entrepreneurship in the country. One of the key initiatives of this mission is Toycathon, where we will reach youth, school students, colleges, start-ups, professionals and ask them to conceptualize toys based on Indians, culture, civilization, our heroes and some of the the most important. events from our past ”, he added.

Six ministries, including the Ministry of Education, the Ministry of Development of Women and Children, the Ministry of Textiles, the Ministry of Information and Broadcasting, the Ministry of Micro, Small and Medium Enterprises and the Ministry of Commerce and Industry are participating. in Toycathon.

In a meeting with senior ministers and officials to discuss ways to boost the global manufacturing and printing of Indian toys in August last year, the prime minister noted that toys can be an excellent means of promoting the spirit of ‘Ek Bharat, Shreshtha Bharat ‘and urged that toys should reflect India’s value system and culturally established environmentally friendly approach.


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