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Netflix tests password sharing feature, asks users to verify in a message

A small variety of Netflix customers are receiving a message asking them to substantiate they stay with the account proprietor by getting into particulars from a textual content message or electronic mail despatched to the proprietor.

Reuters

PUBLISHED ON MAR 12, 2021 06:07 AM IST

Netflix Inc is testing a function that asks viewers to confirm they share a family with the account holder, the corporate mentioned on Thursday, a transfer that might result in a clampdown on sharing of passwords.

A small variety of Netflix customers are receiving a message asking them to substantiate they stay with the account proprietor by getting into particulars from a textual content message or electronic mail despatched to the proprietor.

Viewers can delay the verification and preserve watching Netflix. The message might reappear after they open Netflix once more, and finally they may very well be required to open a brand new account to proceed streaming.

“This take a look at is designed to assist be sure that individuals utilizing Netflix accounts are licensed to take action,” a Netflix spokesperson mentioned.

Netflix, the world’s largest streaming service, continually checks new options with customers and it’s unclear if the family verification requirement will likely be carried out extra broadly.

The Netflix phrases of service say that customers of an account should stay in the identical family, although the corporate and different streaming companies have declined to broadly crack down on sharing.

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