The bitter election struggle in Bengal has reached the sweet shops with well-liked retailers within the state churning out new delicacies, capturing the temper of the season: ‘Khela Hobe’ vs. ‘Jai Shri Ram’. Balaram Mallick Radharaman Mallick, considered one of Kolkata’s iconic candy outlets, has launched sandesh with the 2 slogans written on them.
Whereas ‘Khela Hobe’ is written within the sandesh in white and inexperienced, the ‘Jai Shri Ram’ sandesh is in white and orange.
‘Khela Hobe’, which implies ‘Sport On’, is a slogan first given by the Trinamool Congress when dozens of its leaders switched to the BJP, launching Chief Minister Mamata Banerjee in opposition to all faces of the opposition.
Since then, the catchphrase has turn out to be well-liked with a pop model performed at upcoming TMC rallies and posters in West Bengal. Opposition events have additionally launched their very own variations of the slogan, making it a token of election season.
Moreover, ‘Jai Shri Ram’, the favored motto of the BJP, has turn out to be the social gathering’s battle cry forward of the elections, which can start on March 27.
“The respective political events are already shopping for the soft-rolled Nalen Gur sandesh with embossed ‘Khela Hobe’ or ‘Jai Shri Ram’,” Sudip Mallick, proprietor of the sweet chain, informed PTI.
Modi sandesh and ‘Didi’ Sandesh, with pictures of the 2 leaders engraved, and different ‘mishtis’ (sweets) with BJP and TMC symbols are additionally on the tray on the market, he mentioned.
“These sweets are in demand throughout elections,” Mallick mentioned.
One other outstanding candy store, Felu Modak in Rishra, which had beforehand launched themed delicacies about well-liked political campaigns, additionally sells such desserts.
Amitabha Dey, one of many store house owners, mentioned:
“There isn’t a political motive behind the choice to promote sandesh on the ‘Khela Hobe’ theme. We simply wished to attach with individuals who love the motto, we wished to the touch their feelings.”
There are three varieties of sandesh with the motto ‘Khela Hobe’: in white, inexperienced and orange, he mentioned.
The sandesh, which has chocolate, strawberry and mango flavors, is priced between Rs 40 to Rs 100, relying on the scale, he mentioned.
“We’re hopeful that, along with supporters of political events, the sweet will likely be successful with strange folks,” Dey mentioned.
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