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Facebook to prompt users about personalized ads ahead of Apple privacy changes

The total-screen immediate will ask Fb and Instagram customers to permit their app and web site exercise for use for customized advertisements and to “assist companies that depend on advertisements to succeed in prospects.”

Reuters

PUBLISHED ON FEB 01, 2021 08:47 PM IST

Fb Inc mentioned in a weblog publish Monday it should start rolling out a notification for iPhone customers globally about how knowledge is used for customized advertisements, in an try and get forward of upcoming Apple Inc privateness modifications that Fb says will harm its promoting enterprise.

The total-screen immediate will ask Fb and Instagram customers to permit their app and web site exercise for use for customized advertisements and to “assist companies that depend on advertisements to succeed in prospects.”

The social media big has been waging a public battle towards Apple’s plan to ask iPhone customers whether or not to permit apps to trace them throughout different web sites and apps, warning that Apple’s notification “recommend there’s a tradeoff between customized promoting and privateness,” and can hurt small companies that depend on Fb advertisements.

Apple mentioned its pop-up privateness notifications will begin showing on most iPhones within the subsequent few months.

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